Blink: The Power of Thinking without Thinking by Malcolm Gladwell

>> Monday, August 5, 2013


Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
Little, Brown & Company
ISBN: 0316172324
Published: January 2005
Hardcover, 277 pages

This book has been around for a few years but I am just now reading it because it’s a Book Club selection. I really enjoy his “take” on why our brain moves us to sometimes make choices in the proverbial “blink of an eye.”

The author says “it’s possible to know something without knowing why we know it.” It’s what I call “vibes” – sometimes we get them when we meet a new person or a new situation. We know intuitively that something is “off” but we can’t explain the reason. Our first impressions are influenced by our background, our environment, and our experiences in life. The author calls it the adaptive unconscious – a kind of giant computer that quickly and quietly processes a lot of data that we have absorbed over time and that brings us to a decision, albeit not always the right one.

The author states that we can change our first impressions of a thing. Whenever we have something we are good at, something that we care about deeply, then that experience and passion fundamentally change the nature of our first impressions. It’s what enables an art expert to recognize a “fake.” The artwork may look like the real thing to many, but the expert, because he has studied art and is passionate about it, knows intuitively that something is “off”, sometimes even if other experts say it is the real deal.

An interesting chapter is about why we fall for tall, dark, and handsome men.

I recommend this book to readers who want insight into how and why we make decisions.

Note: This book is rated C = clean read.

Reviewed by Sandra

Disclosure: This book was borrowed from a local library.  I was not told how to rate or review this product.

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